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Business Marketing of Ajrakh

In ancient times, muslim and sindhs basically demanded ajrakh for festive occasions, but today ajrakh has a demand in daily life as well and many countries are using ajrakh prints for dress material and home furnishings.

  • Ajrakh prints are exported outside india also as u.s.a., sweden, bangkok, japan, and singapore etc.
  • Mr. Khatri does manufacturing only and sells it to retailers.
  • They have fix agents mainly from which they earn around 10-12% profit on the cost.
  • Production is 10000- 12,000 per month.
  • They are selling ajrakh in all parts of the country.
  • Main areas of sale in the country are jaipur, ajmer, gujarat, madhya pradesh, maharashtra and delhi.
  • His prints in delhi can be seen at fab india, globus, khadi udyog, dilli haat and at the emporiums.
  • Retailers sell ajrakh prints at a very high price and are earning 100% profit on it.
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